RupeLoan: Digital Lending Platform

Delivered the borrower-facing web platform for RupeLoan, a digital lending marketplace connecting Indian borrowers with 40+ partner banks and NBFCs.

The Challenge

RupeLoan needed a fast, trustworthy web experience that could guide borrowers with varying credit profiles through loan discovery and pre-approval, including EMI estimation, without the friction or opacity of traditional loan agents.

Our Solution

Built the borrower-facing platform covering personal and business loan discovery, an EMI calculator, and a paperless application flow, structured around RupeLoan's fast pre-approval and multi-lender matching model.

Technical Approach

Implemented with a modern JavaScript stack, focused on fast page loads, mobile-first forms, and clean information architecture across personal and business loan products.

Results & Business Impact

• Shipped a borrower-facing platform for personal and business loan discovery
• Built an EMI calculator and paperless application flow
• Live in production at rupeloan.com